Negril, a jewel on the far western tip of Jamaica, is renowned for its vibrant resort scene and iconic white sand beaches. Yet, beyond the bustling shores lies a world of tranquility and authentic Jamaican experiences waiting to be uncovered. For those who seek more than just the usual beachside relaxation, this guide reveals the hidden paradises and cultural treasures that make Negril a truly transformative travel destination.
From the secluded beauty of Booby Cay, where you can snorkel in crystalline waters and feast on freshly grilled lobster, to the serene Zimbali Retreats, offering an immersive Rastafarian experience, Negril has something for every traveler yearning for peace and adventure. And as the day ends, watching the sunset at the legendary Rick’s Café adds the perfect touch of magic to your Jamaican journey.
So, pack your essentials, embrace the adventure, and uncover the unforgettable serenity and charm of Negril’s hidden gems.
The deserted island of Booby Cay
If you’re in Negril, on the far western tip of the island, you can guiltlessly lounge on its gorgeous white sand beaches. But chances are you won’t be the only one, as it’s a busy resort town. If you’re looking for solitude, or at least a more peaceful spot, take a boat from Negril to the deserted island of Booby Cay (yes, you read that right). You can spend a few hours snorkelling, swimming or diving in the turquoise waters or sunbathing on the quiet beach.
Tips: There are no facilities on the island, but you can eat one of the most delicious grilled lobsters of your life right on the beach (about $20 for a small one).
Negotiate your price with the boat captain before you go – it should cost between $40 and $60 per adult for a couple of hours, including snorkelling gear.
Be one with nature at Zimbali Retreats
If you come to Jamaica, you may hear about the Rastafari philosophy, which is an integral part of the culture. This belief system holds the utmost respect for animals and nature. Rastafarians also follow a special diet called Ital, where they eat only natural foods and no meat.
If you’re looking for an authentic Rastafari experience, head to Zimbali Retreats, just 20 minutes from Negril. The owners, Alecia and Mark, will welcome you to their Zen retreat and serve you a delicious organic farm meal.
You can take a Rasta tour with “Fira, the Rasta”, a guide who will take you around the farm and show you all his fruit trees and plants. He will cook you a delicious Italian lunch on the wood fire.
You can also meet Bongo Roache, a certified herbalist & respected Rasta elder. He offers herbal tours of the farm and shares his knowledge of healing plants. If you want to bond with Mother Nature for a little longer, you can stay in one of the beautiful eco-friendly lodges.
Tip: If you take the Rasta tour, wear good walking shoes and bring insect repellent as you will be doing a moderate walk on the farm.
Drink in the sunset at Rick’s Café
It’s not an off-the-beaten-path (read: very touristy) place, but it’s a must-see, and it’s sure to please. Who wouldn’t want to watch one of the most beautiful sunsets in the world while listening to live reggae music? Rick’s Café is located on the West End Cliffs, at the top of a 35-foot cliff, so the other main attraction is cliff diving. You can watch local professional divers or, if you feel brave enough, try it yourself.
Tip: It’s a very crowded place, so try to get there at least an hour before sunset, grab a spot near the bar and take in the stunning views with a Red Stripe beer.
Open daily: 12:00 to 22:00, free admission.
Cover photo credit: Visit Jamaica
