In the southwest of Jamaica, Treasure Beach is a beach that lives up to its name. This place is a real gem, quiet and away from the crowds, with attractions that will undoubtedly appeal to travellers seeking authenticity in Jamaica. Everything here is simple and relaxed, as if by design. The wild beaches stretch for four kilometres and are lined with colourful fishermen’s huts that reveal themselves as you walk with your feet in the water.
Great Pedro Bay, Calabash Bay, Frenchman’s Bay, Billy’s Bay: slowing down has never been so enjoyable!
Stay with a Rastafarian or in a roots-chic boutique hotel
Kudehya Guesthouse is a must-visit on any trip to Jamaica, even beyond Treasure Beach. Kudeh! Kuya! (Look there! Look here!): prepare for immediate immersion, no WiFi and a very warm welcome. A real culture shock, an unprecedented encounter.
Iyaras, a Jamaican of Ethiopian origin, co-owner of the place and a Rastafarian, is as fascinating as he is endearing. His journey took him to the Cayman Islands, then to Toronto, and finally to Treasure Beach, where he fulfilled his dream of opening his own guesthouse in Jamaica. These small rooms of happiness, simple, modern and immaculate, proudly display the colours of Rastafarian culture and are decorated with contemporary or traditional African art. The view from the Dehya Suite is magnificent, open, private and without any vis-à-vis. As a bonus, Iyaras invites his guests to his table for an Ital meal, which is characteristic of his religion: a vegetarian or even vegan diet, without salt, natural and without alcohol. All this is accompanied by good conversation and puffs of smoke. An extraordinary immersion in authentic Jamaica.
For those looking for less of a culture shock (and most importantly, all the comforts of home), Jakes Boutique Hotel is a must. A place that strikes the perfect balance between relaxation, eco-responsibility and hipster touches that will instantly delight lovers of “slow travel”. This is also where you can plan most of your activities, from yoga classes on the beach to guided tours of local farms.
Jerk Chicken, Steamed Fish, and Ackee & Saltfish
Treasure Beach has that romantic, natural and authentic side that is sought after at sunset; a plate of ultra-fresh steamed fish and a local beer in hand. You are spoilt for choice, but we recommend the simplicity of Waikiki by the Sea. Small boats dancing on water tinted pink by the burning sun, fishermen spreading their silvery catch on the sand and young locals diving into the water: the image couldn’t be more perfect. The relaxed yet vibrant atmosphere makes it the perfect place to unwind after a day of exploration.
Jack Sprat also makes the list with its small private beach, large terrace and quiet, relaxed atmosphere. The menu is mouth-watering with lobster, prawns, octopus, conch, fish and crab cooked in a variety of ways (Creole, curry, jerk, garlic or grilled). And, of course, there’s the famous jerk chicken: hearty and deliciously spicy. The restaurant often hosts live music events, making it a lively place to spend the evening with friends or family.
For breakfast, head to Pardy’s or Smurfs Café for an unforgettable plate of ackee (the quintessential Jamaican fruit), saltfish and callaloo (a leafy green similar in taste to spinach). These places are popular with locals and visitors alike for their hearty, traditional Jamaican breakfasts and friendly service.
On the Water: Crocodiles, Waterfalls, and Fishing
There are many excursions from Treasure Beach. We highly recommend taking a small motorboat to Black River, one of the oldest towns on the island, where you can see rather robust crocodiles lurking in the mangroves, frozen like prehistoric statues. The tranquil river cruise offers a unique perspective on Jamaica’s wildlife and natural beauty.
On the way back, stop at Pelican Bar, a unique spot built in the middle of the sea. While it was once pleasant and moderately crowded, this is no longer the case. Tourist traps and over-drunk hawkers have completely ruined the magic of the place, turning it into a kind of prison on the sea. However, the experience of reaching this remote bar by boat is still an adventure worth having, if only for the novelty of it.
Next, explore the YS Falls, beautiful natural pools where many wealthy Jamaicans come to spend the day with their families. Ziplining, rope swinging and lounging are all on the agenda. The lush surroundings and cascading waterfalls make it the perfect spot for a picnic or a refreshing swim.
On site, you can indulge in the joys of fishing by connecting directly with local fishermen, book a farm-to-table dinner, learn to cook some Jamaican recipes or simply go bird-watching. The area is home to a variety of bird species, making it a haven for nature lovers. The key words are: slow down, settle in and appreciate. Whether you’re exploring the natural wonders or enjoying the local cuisine, Treasure Beach offers a truly immersive and authentic Jamaican experience.